Story so far:
Head of Creative at Greenwood Campbell from Feb 2022 - Aug 2022
- Conceptualized brand components and creative themes
- Guided design of UX in applying collected data to wireframe and prototype design
- Directed design of UI including brand libraries and other assets
- Presented in person & online: concepts, prototypes, pitches and hi-fi designs and to clients and senior stakeholders
- Mentored team members and collaborate with external agencies/contractors
Running DBA Design Services from Jun 2021 onward. Projects included:
- Created the Brand Strategy for a cryptocurrency startup
- Brand asset configuration support for fintech re-brand
Lead Designer at Policy Expert from Oct 2011 to May 2021
- Brand champion across all touchpoints: digital and traditional, UI and UX, including directing UI team
- Captained the successful introduction of digital brand asset library
- Implemented new customer-first user testing process & workshops
- Applied data-driven design to user journey prototypes and designs
- Drove UX prototyping design and build that became principle commerce platform
Running DBA Design Services from Jun 2002 to Sep 2011. Projects included:
- Provided brand, graphic and web design for large and medium sized customers
- UI and UX design and development of portals, websites, intranets and web products
- Clients included Barclaycard*, Very*, Chubb* and Triangle (*Via sub-contract)
Running MadJester Clothing from Dec 2004 onwards
Founded new clothing business to address a segment of which I had deep experience. Designed:
- Product - using innovative materials and research to bridge the gap between motorbike practicality and leisure
- Marketing - everything from brochures, exhibition stands, packaging and comms
- Web - complete e-commerce platform using the leading-edge technologies of the time
Creative Director for Triangle Group from May 1998 to Aug 2002
- Evolved from Graphic Designer to Creative Director, designing all media for this highly technical IT solutions provider.
- Owned and applied brand identity for the group, provided creative input to customer projects, and managed a small team of designers.